Privacy Policy

Introduction

This Privacy Policy ("Policy") explains how Kaivelu Pvt Ltd ("Company," "we," "our," or "us") collects, uses, discloses, and otherwise processes personal information in connection with our website www.partay.in ("Website"), mobile applications, social media pages, and related services ("Services").

We are committed to protecting your privacy and ensuring transparency about how we handle your personal data. This Policy applies to all visitors, users, and customers of our Services.

Information We Collect

• Name and contact information (email, phone number, mailing address)
• Account registration details (username, password)
• Purchase and transaction information (product orders, payment details)
• Communication data (emails, support tickets, customer service inquiries)
• User-generated content (Instagram posts, photos, comments for UGC campaigns)
• Demographic information (age, location, preferences)
• Feedback, reviews, and survey responses

• Device information (device type, operating system, browser type)
• IP address and geolocation data
• Cookies and similar tracking technologies
• Website usage data (pages visited, time spent, links clicked)
• Analytics data through Google Analytics and similar tools
• Social media interaction data (likes, shares, comments on Instagram)

• Payment processors (transaction and verification data)
• Social media platforms (profile information if you connect accounts)
• Third-party analytics and marketing partners
• Public databases and records (for address verification)

How We Use Your Information

• Processing and fulfilling product orders
• Managing accounts and registrations
• Providing customer support and resolving issues
• Delivering products and services

• Sending promotional emails, SMS, and push notifications (with your consent)
• Running UGC campaigns and contests
• Featuring customer content on social media with attribution
• Personalizing product recommendations

• Improving website functionality and user experience
• Analyzing trends and customer preferences
• Fraud detection and prevention
• Compliance with legal obligations

• Understanding customer behaviour and preferences
• Measuring campaign effectiveness
• Conducting market research
• Generating insights for product development

Legal Basis for Processing

We process personal information based on:

• Consent – for marketing communications and UGC usage
• Contract performance – to fulfill product orders
• Legal obligation – to comply with applicable laws
• Legitimate interests – to improve our services and prevent fraud

For residents of India: We comply with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Bharatiya Nyaya Sanhita (BNS), 2023.

Data Sharing and Disclosure

• Payment processors and financial institutions
• Shipping and logistics partners
• Email and SMS service providers
• Analytics and marketing vendors
• Cloud storage and hosting providers

• Instagram (for UGC campaigns and content sharing)
• Facebook, Twitter, LinkedIn (if applicable)
• With appropriate data processing agreements in place

• When required by law, court order, or governmental authority
• To enforce our Terms of Use
• To protect our legal rights and the safety of users

Cookies and Tracking Technologies

Cookies are small files stored on your device that help us recognize you and improve your experience. Types we use:

• Essential Cookies: Required for website functionality (login, security)
• Performance Cookies: Track website usage (Google Analytics)
• Marketing Cookies: Support advertising and UGC campaign tracking
• Preference Cookies: Remember your choices (language, theme)

You can control cookies through your browser settings, cookie preference tools on our website, or opt-out mechanisms for third-party tracking.

Data Retention

We retain personal information for:

• As long as necessary to provide Services
• As required by law
• 7 years for financial/transaction records (per Indian tax laws)
• Marketing data: Until you unsubscribe
• User-generated content: Indefinitely (unless removal requested)

You can request deletion of your data at any time, subject to legal obligations.

Data Security

• SSL/TLS encryption for data in transit
• Password protection for accounts
• Secure payment processing (PCI-DSS compliant)
• Access controls and authentication
• Regular security audits and updates

While we implement industry-standard security, no system is 100% secure. We are not liable for unauthorised access beyond our reasonable control.

Your Rights and Choices

• Request a copy of your personal data
• Update or correct inaccurate information
• Request deletion (subject to legal holds)

• Unsubscribe from promotional emails
• Opt-out of SMS and push notifications
• Manage preferences in your account

To exercise these rights, contact us at: privacy@partay.in

User-Generated Content (UGC) & Instagram Campaigns

When you participate in our Instagram campaigns (#pocketMeinPartay, #PartayTime):

• You grant us permission to use your content on our social media and marketing
• We will credit your account (tag you) where reasonably possible
• You retain ownership of your content
• We may share your content with followers and potential partners

You can request removal of your content at any time by contacting us. See our full UGC Consent Agreement for complete details.

Children's Privacy

Our Services are not directed to children under 18 years old. We do not knowingly collect data from children. If we discover we have collected information from a child, we will delete it immediately. Parents/guardians may contact us at: privacy@partay.in

International Privacy Compliance

We comply with:

• India: IT Rules, 2011 and BNS, 2023
• GDPR – for EU residents
• CCPA – for California residents (we do not sell personal information)
• Other applicable privacy laws

Legal Jurisdiction

This Privacy Policy is governed by the laws of India. Any disputes shall be resolved under Indian legal jurisdiction, specifically in Gurgaon, Haryana.

Contact Us

For privacy inquiries, requests, or complaints:

• Company: Kaivelu Pvt Ltd, Gurgaon, India
• General: talktoUs@partay.in
• Privacy: privacy@partay.in
• Website: www.partay.in